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Posted Feb 2nd, 2016

Chem-Dry Franchise Identifies Three Major Trends For 2016

Chem-Dry Franchise Identifies Three Major Trends For 2016

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Based on nearly 40 years of experience in the home and business marketplaces, Chem-Dry is predicting solid ways to grow franchise business in the coming year

There are hundreds of franchise opportunities in Ireland, and the successful ones are run by people who know how to stay abreast of current trends — and predict new ones. Every Chem-Dry carpet cleaning franchise owner benefits from the nearly four decades of experience that Chem-Dry’s research team has put into analyzing market needs, and then creating the products and services to build a solid business.

“It would be easy to think that all we do is clean carpet and work on ways to improve our processes for doing that,” says John Green, Master Franchisee in Ireland. “In fact, there’s a whole lot more going on. For starters,67%   — that’s two-thirds of all new floor covering installed in Ireland in 2014 was  carpet.  People want carpet, but they want other surfaces as well. So we’re working to make sure that we retain our strong market share regardless.”

Tile, stone & granite surfaces present major opportunity

Hard surfaces, such as tile and stone, and even granite are very popular with householders, who represent 80Allergy_Icon_Vertical_Wide_web
percent of the average Chem-Dry carpet cleaning franchise owner’s business. At first, people think they’re easier to clean than carpets, but even regular mopping soon won’t touch the dirt that’s in the grout or dislodge the grime from the crevices of textured stone and tile flooring.

“We get a lot of calls from people who look at photos of their floor from two or three years ago and realize how dingy it’s gotten,” John says. “And we have the capability to bring it back to showroom appearance.”

Furniture cleaning a growing niche

Another area where Chem-Dry’s patented low-moisture cleaning system excels is upholstery work, including leather cleaning.

“Many customers don’t even know that we offer this service, and when they find out they are very interested,” John says. “Regular carpet cleaners will leave a piece of furniture damp, just as they do with carpets, which can create an opportunity for mold and odor. Every Chem-Dry carpet cleaning franchise owner should be making his or her customers aware that our process isn’t just for floors, but also for those statement and investment pieces of furniture that they want to keep fresh and  clean.”

Pet urine & odour removal a Chem-Dry specialty

Pet urine and odour removal are bedrock services for Chem-Dry carpet cleaning franchise operators, and with good reason. Chem-Dry’s patented Pet Urine Removal Treatment, or P.U.R.T., is recognized as one of the safest and most effective products on the market.

“Pets have always been a big focus for us because a huge percent of our customers are pet owners,” John  says. “We have a very big piece of the household market where pets are in residence, and we expect to continue growing that into 2016 and beyond.”

The P.U.R.T. process begins with a black-light sweep to identify affected areas, and then the treatment commences. Our signature compound reacts with urine crystals that other cleaners would leave behind, breaking them down at the molecular level and loosening them for removal.

With over 3,500 locations in 50 countries and 10,000 homes a day being served, not to mention the commercial work, Chem-Dry knows its business. Keeping an eye on market needs so new ideas are always in the development phases is just one-way franchise owners are guaranteed success with their current clients, as well as plenty of new ones, in 2016.

Learn more about the Chem-Dry franchise opportunity

If you are interested in operating your own business in a protected market area with an exclusive service, then call 1850 500 200 NOW to arrange a no-obligation meeting to discuss this unique franchise opportunity. It could be the most profitable phone call you will ever make! You can also learn more by visiting our research pages.

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